Businesses cannot escape the fact that social networking has become a necessity. Not only to spread the word about your product or service, but for keeping your own finger on the pulse of the consumers in your market. It’s free PR with serious payoff.
Here’s the problem - the standard browser-based clients don’t always offer all of the features you might want or need. From aggregation to easy photo posting, in order to make the most efficient use of your social networking efforts, you need clients that make the job easy. I have found five desktop social networking clients that are not only easy, but free too.
Five Apps
1. Sobees
Sobees is an incredibly
powerful tool that not only allows you to update your status across multiple
account types (or multiple Twitter accounts), it also offers a powerful search
tool, and even allows you to edit the layout of the client. The ability to
assign different social networking accounts to different sections of your
layout, makes Sobees really stand out. It can also be viewed in columns or in
tabs. Finally, Sobees allows you to update all of your accounts in one go.
Sobees is available for Windows only.
2. Tweetdeck
Tweetdeck is one of the
most popular Twitter desktop clients available and there’s a reason for that.
Tweetdeck allows you to schedule tweets, manage multiple Twitter accounts,
manage your facebook accounts, and get notified about new activity instantly.
Tweetdeck also allows you to customize the interface and automatically shorten
URLs. The client is available for Windows, Mac OS, and as a Chrome extension.
Tweetdeck is free and is no longer based on Adobe Air.
3. Gwibber
Gwibber is a
Linux-only desktop client that allows you to monitor and update Twitter,
Facebook, Google, Identi.ca, Digg, and Flikr. What is unique about Gwibber is
that it integrates seamlessly into the desktop notification system. Gwibber
features URL shortening, theming, multi-column user interface, combined stream
for all accounts, persistent message caching, a built-in search tool, and
optional support for integrated spell checking.
4. Google Talk
Google Talk is a
desktop client built specifically for the chat service for Google. This
particular client allows you to enjoy text and voice chat, file transfer, audio
conferencing, a video chat addon, follow friends status and location, and
seamless integration with your Gmail account. Google Talk is available on
Windows XP or higher and it is free but requires a Google account for usage.
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